“Creating Online Buzz through Offline Efforts”
The blogging program actually represents an investment in the rapidly evolving future of corporate communications, which has seen barriers drop in traditional boundaries around media and analyst relations.
We leverage the power of Blogging as a tool to generate buzz about your business/brand/product and build a long term relationship with the Bloggers who are Subject Matter Experts in your industry. This initiative helps you to find the Enablers, Connectors and Advocates amongst the Blogger Community who talk about your product and spread a good word about it.
You can use BRPs for Product Launch, New Initiatives, Re-Branding Activities, First Hand Product Feedback & Review, Generate Buzz about Existing Product or just to Build Relationships.
Our BRP entails following activities:
- Identify Bloggers relevant to your industry
- Connect with them over a cause/passion/lifestyle
- Ideate campaigns and contests to generate interest and awareness
- Making the Event Happen!!
- Follow up activities
- Build a long term relationship hub
Check Out Some Recent Case Studies
Samsung Mobiles Bloggers' Meet
View more presentations from Media Redefined