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Cross posted at | Praval’s Musings |.

After attending the NASSCOM CEO forum with Bill Gates, I was proud to be invited for Google Analytics University program held at the Google office in Gurgaon, earlier this month. Out of several hundred applicants, around a 100 were invited for the event. We had a couple of bloggers/tweople from Delhi with major segment of people from SEM/PPC and related digital marketing agencies across the country. There were folks who flew in from Mumbai for the event.

This was the first ever conference of it’s kind held at Google’s premises and we were live-tweeting the entire event with the hashtag #gacu. (Just like we did that at WordCamp, Proto, BarCamp Delhi and more…)

The outline of the program was to introduce GA to the uninitiated and evangelize the partnership program. Adsense-Adwords integration, Webmaster tools and Website optimizer were added verticals to the discussion.

The entire agenda was made available in advance with the list of speakers. Jesse, who flew in directly from from Google, Mountain View had some great insights on GA and the use of analytics in general. He stated,

Not having goals with GA is like being a 35 year old man who doesn’t have a job and doesn’t know what to do with his life.

The event was pretty interesting with most of agency guys popping some kick ass questions and the Google team responding them to satisfaction.

Why this event?

The idea was to spread the word for the partnership program that GA runs to get more members on board. The other motive was to help people understand the importance of web analytics and GA’s stand in the market. The stress was on the fact that GA is free for use, both for individuals and enterprises.

At some point or the other, most of the web workers who work on domains, blogs and likewise have had used an analytics tool. The fact however is for how long? The desire of checking the website stats is often killed if one doesn’t get to see some high traffic on his/her website. However, the crux is to understand the loop holes and rectify them. Figuring out the ways to increase traffic and fix a website by optimizing it to the best is the key to get good traffic.

Google as always had some interesting freebies to giveaway along with the awesome food they hosted!

You may want to check out a few pictures we took at the event;

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