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India is country where Internet media is still propagating the roots of the society. People are now using the online banking facilities with more confidence and trust as never before. Internet for people is now proving to be more than just emails and Google search. A credit to this can be shared with the broadband penetration in India.

India: Where old is still the gold!

Without more people joining the social networks like Orkut and facebook, brands are finding it easy to spread the word about them over the web. Social media companies have just begun to leverage the same, despite the dreary desert of recession having hit them.

Still, there lies a disconnect between the end users, corporations, marketing and media planning people. For this, we need social media uniformity and trust. There is still time before the internet media shall match the traditional media presence, but the rate at which this is growing is huge.

A decade ago, while Pyra labs was building the first blog engine – Blogger,  a lot of internet users did not have an idea of what would possibly be a huge success. Weblogs would carry more information than a traditional website ever did. Social media communities, blogging, twitter, etc. were beyond expectation for many.

Online shopping and internet reservations brought nightmares while online dating was gaining good heights. Registering on a matrimonial website was almost a crime.

Even today, online advertising is not as lucrative as it is in the west. A lot of major corporations are still not tracking referrals from other sites. The oldest memory one can have of anything “social” on the web in India are mailing lists or egroups.

India still has miles to go in terms of adoption of the internet as a complete source of information and the alignment of infrastructure to support that. The available infrastructure is limited to urban and semi-urban areas and penetration of technology is still a myth here in most cases.

Social media Optimization and Social media Marketing are the hot trends in the market. Most companies hire a social media strategist for getting what they still fail to figure out. The situation today is a little dicey with most companies who work and provide such consultin services.  Boosting up a brand identity is what most businesses want, but there still needs to be a formal method of doing it known to the social marketing gurus.

Image credits: Frisko Dude

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