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Web and social media has almost struck the mainstream media. Bloggers are now considered to be one of the best people to help spread the word for a brand, product or event. Sponsored Blogger’s meet are now taking the shape that is analogous to Press Conferences.

Recent blogger’s meet organized by Nokia and Lenovo are clear examples of the same. Nokia did a nationwide promotional blogger’s meet across various cities to help promote their newly launched Nokia N97 mobile. Lenovo is doing the same this month to help review and launch their new set of consumer desktops and laptops.

We at MediaRedefined were invited to attend the blogger’s meet yesterday at All sports bar, C.P., New Delhi. The event saw some other prominent bloggers of the city. We got a chance to play with the latest technology at Lenovo.

The idea behind such meet-ups is to involve the bloggers of a city under one roof and help spread the word out. The strategy behind works under most conditions unless the product is pathetic! The product company gets mixed responses from the bloggers. A lot of them criticize the product while others tend to appreciate the same. Bloggers find a reason and venue to unite and discuss their lives as well.

There were a live tweets published on the fly on twitter by the fellow bloggers.

Overall, a good way to unite the bloggers of a city and promote a product launch.

Image Credits: Mayank Gupta ; Effects: MediaRedefined

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