We are looking for a well versed web developer at Media Redefined. In case the profile suits you, or you know someone who fits in, do connect him/ her with US.

It’ll be thankful if you can share this requirement via email in your networks.

A brief about Media Redefined

Media Redefined is an award winning social media agency based out of NOIDA. With over 2.5 years of existence and a great mix of experienced and fresh smart team members, we specialize in strategic solutions and large scale activations on Social Media and Web 2.0 for global brands. We focus on delivering ROI on social media spends with understandable and insightful reports on engagement, response and Online Reputation of a brand and its competition. Currently, we’re working on our product, Dokito.

Job Responsibilities:

- Work on client projects with the current development team.
- Closely interact with Sales team to create requirement specifications.
- Work on internal projects/ products at Media Redefined.

Mandatory Requirements:

-Professional experience in developing and working on LAMP (Linux, Apache, MySQL, PHP) based web systems.
-Possess a good understanding of basic Computer Science concepts such as Algorithms, Data Structures, RDBMS, etc.
-Good communication skills in English, both written and verbal.
-Should be a fast learner and quick thinker
-Should be flexible in taking up other ad-hoc responsibilities/duties as assigned

Preferred Requirements:

-Experience with Codeigniter Framework.
-Experience working with REST API’s, especially Facebook and twitter.
-Experience working with crawlers such as Nutch and Curl.
-Experience working with Web 2.0 e-commerce systems (Catalog Management, Search, Recommendation engine, Graphics, Blogs, Discussion Forums, Product reviews, etc)
-Experience with web designing and SEO.
-Experience working with HTML5 and CSS3 a plus

Location
The position is full time & shall be based in NOIDA (NCR).

How to Apply

Drop your resume and previous work on careers(At)mediaredefined.com!

To start with, we are looking for smart people to work with us. If you fit into any of these, or know someone whom you can refer, please do get in touch with us.

Specifically, we are looking for candidates at these positions;

• Web Designers : >12 months of experience on creating layouts, understands typography and has a good sense of colors. Preferably from a design institute. We’ll love to see your work!
• Technology bloggers : >12 months of experience in writing about personal technology, mobile and gadgets, industry news. Should have excellent writing skills and must have an undying desire of keeping up with technology.
• Mass Communication graduates (interns) : Freshers with excellent communication skills and friendliness with the Internet.
• Engineering graduates (interns) : Freshers, preferably from the computer science back ground with good communication skills and ability to break and fix a server.

Shoot us your resumes at careers ‘at’ mediaredefined ‘dot’ com or give us a nudge on @MediaRedefined on twitter.

Our Objectives on Various Social Platforms

Facebook

We wanted to build an interactive community for Maruti AltoK10 to share brand messages and listen to fans feedback and queries. To tap into the members and ensure them of a good conversation building a direct connect with the TG. The idea was to position Maruti Alto K10 as the car for the young generation.

You Tube

We wanted to leverage the power of video sharing and community building. And as a result, created an official channel for Alto K10 on YouTube to get interaction.

Twitter

We wanted to reach all those prospects who can be loyal followers to the all new Maruti Alto K10. The objective was to do real time monitoring of Alto K10 Sentiments and respond to followers queries.

Foursquare

We wanted to tap all the Maruti Service Centres and Dealers to provide easy access for Maruti Owners. Other objective behind foursquare campaign were:

• Make MARUTI SUZUKI Omnipresent through virtual check-ins and tips
• Tap all the Maruti Service Centres and Dealers to provide easy access for Maruti Owners
• As and when any user checks-in on these locations, he will see a Maruti Suzuki Tip
• A Great Way to Publicize and Be Present Everywhere

A situational quote by Jay Abraham

If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.

Results on Sales

From our analyzed data “The Social Media Efforts drove around around 2% of Alto K10 Sales by Sep. 2010”. For more details you can check Alto K10 – Social Media Activation Case Study

Get in touch, If you want to explore more about your brand or interested to know what are your customers talking about you and where.

Brands slowly and gradually are recognizing the need to be present on this medium to make direct connect with their target audience. Facebook being 22 million strong in India has emerged as the most sought after social networking site both by the users and the marketers.

Marketers have always tried to find ways to reach and interact with their consumers directly, finally they have found a solution, it seems. Social Media Platforms have come as a boon to brands which want to reach their target segment in a new and better way. The objective could be better service, promoting new products, getting leads or just building a connect with the consumers. 85% of Indian Youth is hooked to Social Networking Sites these days. This statistics has made it imperative for the brands to consider this new and emerging form of media seriously and tap its consumers where it is present most of the time. A big catch for the marketers is MINIMAL COST!

What drove me to write this post was the sudden rise in companies promoting their social media platforms via offline mediums and drive more users online. A case in point is the Vodafone’s recent “ZooZoo” Ad which was on the front page of Times of India. The only link mentioned in the ad was their Facebook Page. So, is Social Media Platforms like Facebook getting more prominence than the websites?…It is too early to say that. But such promotions do suggest that companies are now making an effort to promote their social platforms via offline mediums. Find below few of the recent examples of brands promoting their social mediums in Print Media:

Vodafone’s 3G Ad with Facebook URL

Valentino promoting their Social Platforms: Orkut, Facebook and  Twitter – though a very important thing missing is their Handles

Even Tihar Jail is now on Facebook,
though they have not created a page  but a User Profile.

Pandawok, a restaurant in Noida promoting their Facebook Fan Page in their pamphlets

On the same note, Shoppers Stop has also been giving a full page advertisement with the link to their Facebook Fan Page promoting their discount season. Hope to see more brands and companies leverage the power of Social Media…This is just the beginning

Cross Posted from Charu’s Blog;

I recently got quoted in an article by the Inc. Magazine along with Pradeep Chopra of Digital Vidya and others.

Online Reputation Management is a key deliverable when it comes to working for brands on Social Media. Over the past two years, I have been associated with it and still continue to figure out better ways of separating the signal from the noise.

In my quest to bring up a sound listening framework and tool, we at Media Redefined have had several achievements and insights to share with.

You may want to download it to read it offline. Here is a copy of the article;

If you’re interested to know what are your customers talking about you and where, get in touch.

What comes after the rise? The fall and that what will define 2011 social media market.

Please note I am not predicting the way brands may move on social media, but the challenges that Indian social media industry might face and the way it shall shape up in 2011 . This might not be in the interest of several social media experts, but will definitely excite people who are working hard to create big social media stories in India.

#1: Some brands will move from Social Media Marketing to Social CRM mode. Tools are already in place, brands have already accepted the presence of  angry consumers on social media. However, brands are yet not ready to integrate SCRM process internally in every department. It will take some real muscle power from some big names to get big SCRM stories out.

#2: We have seen a lot of small medium sized social media startups dying out last year. Among which some where very promising and understood the internet/social media very well. Performance didn’t burned them up, but a hirearchy of Client –> Media Planning agency –> Social media agency did. We will see brands settling for either a independent social media agency or a big Media planning agency to take care of their social media activities. The three level hierarchy outsourcing model will die to the end of 2011 as brands come out from a campaign approach vendor model.

#3: We will see a premium and non-premium segmentation of the market. While some agencies will take a volume approach to there business for small sized clients to thrive and scale there business, others will work with a few clients at a premium cost. People who see 2011 as the time when the pricing becomes stable in the industry, will be highly dissapointed.

#4: Measurement and ROI talks will become fierce, brand managers shall live in a hope that the measurement methods for social media shall give them a window through which they can relate traditional campaign goals on social media. Social media mavens like it or not, fans/followers count is still a measurement for most of the brand managers in the industry and this is not going to change very soon.

#5: We shall see the dust settling down and self-proclaimed social media gurus fading away. We have seen it happening with internet startups/ FOSS domain and social media shall follow the same path. It’s business my dear friends at the end of day .

Would love to hear your views. All agreements and criticism are welcomed.

Cross posted on Gmishra.com

Rahul Sharma (Executive Director, Micromax Mobile) Answering Bloggers’ Queries

All the images are available on our flickr stream

In the process of reaching out the consumers, we understand that the bloggers play a critical role. Both in terms of understanding a product and giving feedback and giving an outreach to the brand.
We at Media Redefined has always embraced the bloggers and shall continue to do so.
If you’ve not been following Micromax on twitter and facebook, you may want to do so right away for the announcement of new devices and events in the near future.
twitter.com/mmxsurprise
facebook.com/micromaxinfo

You may wish to stay connected with the MediaRedefined team on twitter as well for any specific support or query.
twitter.com/MediaRedefined

I would request your feedback to us on twitter or via email at info@mediaredefined.com

Ciao!

The days of building a web site, filling it with content and waiting for Google to reward you with a first page ranking are gone. More than ever, companies need to do a better job of putting out steady stream of fresh, relevant content if they want to get people to find and engage them online. Here comes the need for Social Media, but most of the companies ignore it. I have come up with 5 reasons why Social Media is ignored or not taken seriously.

1) ROI – Return on Ignorance: It’s funny, but lot of businesses don’t know that Social Media can be effectively measured. They are still living in an oblivion as to why invest in Social Media when we don’t get the ROI (I meant Return of Investment here.) The fact is Social Media can be so effectively measured that you can pin-point every single user, comment, update or even a tag. Ask me, I’ve made reports for our clients. The reports are so in-depth that they are self-explanatory with facts & figures.

2) You can’t get a $ outta me: These words are by the famous rapper 50cent. In many cases, establishing a presence in Social networks is free. But remember the saying, “nothing in life is free?” The same holds true in social media. Your time has a price tag, and resources don’t materialize without costs. I have myself come across business entities who have setup free online profiles on prominent social networking sites but as expected are not getting the returns. Such failed attempts make them believe that Social Media is off no good.

3) System Message – Error code 0xc0000028: Like every system message has a different code to it and that in-turn interprets to something specific with a solution attached to it. Similarly, its not about the platform its about the message you send across. Companies are spending a lot of time focusing on which new platforms they should be launching instead of focusing on how to produce better content. Launching a new platform like Facebook, Twitter or others with the same content strategy you are using now will not yield any better results in the form of visitors, leads and sales. If it was just about being the first one on a New Social Media platform then nobody would ever need a Social Media Agency for planning, content strategy, interaction and results.

4) 140 characters to promote my brand? : Oh Yes! they say a lot can happen over a coffee but I say a lot more can happen on twitter. I have one word for the people who ignore the power of twitter – DEAD. Twitter is a storm that has swept the Social Media by its feet. The promise of interactive marketing is not about establishing a means; this is about defining and connecting the dots to create a means to an end. Identifying that end helps us reverse-engineer the stops necessary to reach our destination—or at least validate our path. With twitter not only the conversation get personal but also very measurable.

5) Harry Winston Opus Collection: You must be wondering what has Harry Winston ‘Opus’ collection to do with it. Well the answer is ‘Niche Segment’, I was giving an analogy when I mentioned the ‘Opus’ collection as its only built in limited number(usually 10 for each year). Social Media is a niche segment and comes under Public Media or  Advertising Media. Because of this constraint it is always handed over a very bleak budget but expectations are held higher than a regular form of media. Maybe, right now Social Media is not given the level of importance it deserves but in the times ahead it can’t be considered as just a niche segment of media because of its widespread and multi-platform reach. The day isn’t far when Social Media Agencies would be as precious and handpicked as Harry Winston’s Opus Collection, till then people like our team @MediaRedefined are working are a** off to get it to that level.

6) You think you are too clever: I have already mentioned the Top 5 reasons so why are you reading this point anyways. Not everything I type has to be read, OMG you are still reading it. Alright now that you have read it, read the P.S. too.

P.S.: This is my first post on Social Media as a blogger so please bear with my writing style. I know its wacky and witty specially when it comes to writing about analysis of Social Media and Marketing. This post might not match up to the standard that has been set up by the @MediaRedefined team but I believe with time I would match up with the likes of @Praval @GMishra @Honeytech. Please feel free to correct me and share your valuable comments. Now, it’s time for a quote as that how I always end any post on my blog.

“If you don’t know where you’re going, it doesn’t matter which way you go.”

This post has been cross posted from “Praval’s Musings“

In this digital era – where we look into the world through our wide screens monitors or 4″ screen iphones, we foresee a large amount of conversation around varied topics. To an extent, we’re true with our perception. However, when we talk about online communities, do they actually help scale the passion to a level that smaller, yet offline communities are good at?

When I think of offline communities and societies, there are  direct, one-to-one relationships that appear in the backdrop of my mind – many, if not with all the members. However, being a member of an online community – where I may share an idea, get it voted, do a debate with ‘handles’ and not always people – just fails to generate those vibes.

The essence of building social communities – offline or offline was always to drive participation around a passion or cause with people from varied fields of work but with a common interest or goal which gels with that of the community itself. It essentially is a platform to talk, discuss, share things beyond work.

More importantly, for me, a community is a forum where you build relationships – personal and professional, depending on its kind. How many relations did you develop with people joining an online community? Here, I ain’t talking about Social Networks like facebook, orkut, etc. Shall you need to distinguish between social communities, networks and outposts, Gaurav, had come up with a neat post on this.

The dent which I was trying to make is that the essence of offline communities is entirely different and we as social media practitioners/experts should still think of building up such communities. The size does not matter much. What matters is the content, the objective and the passion. A great example would be Social Media Baithak. An initiative by Sanjukta Basu and Abhay Adhikari. I am glad to be invited for the 1st edition of this initiative where a bunch of social media ’gurus’ ( read, advocates and evangelists) try to help out NGOs and individuals working for a cause, in what is a one-on-one session.

I truly admire the energy and content we had at the meet.

BarCamp, OSS Camp, TweetUps, Blogger Meets, etc. are some such examples of offline gathering, which help scale the passion of doing something and learning stuff. There needs to be more synergy in offline-online integration of communities. I see that picking up, already. Hope it continues with more people joining in.

Do share your experiences with the offline communities you may have had.

Cheers!

Image Courtesy: Naina @ StudioAside

Step 1: Open dialer button and Dial *#*#1472365#*#* for opening Lbs Test Mode

Step 2: Click on “Delete GPS Data button”

Step 3: Click on “Get Position Test button” and wait for few minutes for locating the GPS satellites

(You can go outside in ground for better connectivity of satellites)

Finally your device will detect the satellite and fix the GPS issues

Other Alternative for fixing GPS issues

• Step 1: Go to ‘Settings’ > ‘Location & Security’ and uncheck “Use Wireless Networks” from the options
• Step 2: Dial *#*#1472365#*#* from the dialer
• Step 3: Under “SUPL/CP Settings” Change the SERVER & PORT to supl.google.com and port 7276

Note: Do not use www. in front of supl.google.com


• Step 4: REBOOT your device
• Step 5: Now turn back on the “User Wireless Networks”

Note: This fix is tested on Samsung Galaxy S and all the screen shots are from the device itself.
Like the official fanpage of Samsung Mobile in case you have any issues or want to follow the latest update.