The objective to start a Social Media Activity for Maruti Alto K10 was to launch, promote and engage the TG by giving the the newly launched car a human face through social networks.
Our Objectives on Various Social Platforms
We wanted to build an interactive community for Maruti AltoK10 to share brand messages and listen to fans feedback and queries. To tap into the members and ensure them of a good conversation building a direct connect with the TG. The idea was to position Maruti Alto K10 as the car for the young generation.
You Tube
We wanted to leverage the power of video sharing and community building. And as a result, created an official channel for Alto K10 on YouTube to get interaction.
We wanted to reach all those prospects who can be loyal followers to the all new Maruti Alto K10. The objective was to do real time monitoring of Alto K10 Sentiments and respond to followers queries.
Foursquare
We wanted to tap all the Maruti Service Centres and Dealers to provide easy access for Maruti Owners. Other objective behind foursquare campaign were:
- Make MARUTI SUZUKI Omnipresent through virtual check-ins and tips
- Tap all the Maruti Service Centres and Dealers to provide easy access for Maruti Owners
- As and when any user checks-in on these locations, he will see a Maruti Suzuki Tip
- A Great Way to Publicize and Be Present Everywhere
A situational quote by Jay Abraham
If you’re attacking your market from multiple positions and your competition isn’t, you have all the advantage and it will show up in your increased success and income.
Results on Sales
From our analyzed data “The Social Media Efforts drove around around 2% of Alto K10 Sales by Sep. 2010”. For more details you can check Alto K10 – Social Media Activation Case Study
Get in touch, If you want to explore more about your brand or interested to know what are your customers talking about you and where.
