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FashionREDEF ORIGINAL: Q&A With Sneakerheadz Producer David T. Friendly

David T. Friendly is no stranger to the film industry, having amassed a number of impressive production credits over the past two-plus decades on projects as varied as critical darling Little Miss Sunshine and big-budget Eddie Murphy vehicles like Doctor Doolittle and Big Mama's House. It took a longstanding passion to get him behind the lens for his directorial debut — his love of sneakers. A thorough survey of a thriving subculture, Sneakerheadz brings us inside the culture and business of the sneaker game. We spoke to Friendly about the genesis of the project, its unique cast of characters, and the future of the market.


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